The Template

Every week, I maintain THE TEMPLATE, an award-winningWinner of the 2015 Plank Center Award (public relations org.) for commitment to mentorship. blog that's been viewed more than 1.5 million times by people all over the world. In every column, I provide step-by-step instruction to help you become a stronger communicator. Like I always say, "Write well, open doors!"

Danny Speaks to 4-H Club in Charleston, SC About Real-World Communication

My thanks to adviser Linda Stewart and the high school members of the Rohming Robots 4-H Club in Charleston, South Carolina.

On Monday, November 20, 2017, I talked with about 20 students in the 4-H Club on the importance of standing out in the business world. I focused on points contained inside my award-winning books, Wait, How Do I Write This Email? and Wait, How Do I Promote My Business? 

The main themes I discussed:

  • Research companies and learn about their recent projects before you speak to the employees who work there
  • Tell stories of success in essays and cover letters rather than rely on adjectives like “hard working” and “dedicated”

The 4-H members are preparing to attend a trade show for defense contractors in Charleston. And now they have a plan to impress employers before they even walk through the doors that day.

Good luck and thanks for bringing me in to speak!

Watching students build a robot!


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