Many thanks to the sales team at ADP, the international human resources and payroll company, for the opportunity to lead a workshop on effective writing and networking skills.
On Monday, October 30, I addressed ADP sales professionals who cover the Richmond and Hampton Roads markets. Their job is simple: go out and find new leads for ADP products and services.
During the fast-paced session, I discussed simple yet often overlooked methods to open doors and build relationships.
- Why the main point of your email should always come at the top
- How to make your LinkedIn connection requests stand out from the pack
- Why you need to talk about the prospect’s own work in fine detail
- Why the best networkers are the people who ask all the questions and listen
To lead the workshop, I relied on content from my new book, Wait, How Do I Promote My Business?, a collection of 100+ writing guides for press releases, blog posts, crowdfunding and more.
Thanks again, ADP team, for the opportunity!
October 19, 2017
Make fun of how boring it is.
November 13, 2017
It's OK. You're allowed to say it.