The Template

Every week, I maintain THE TEMPLATE, an award-winningWinner of the 2015 Plank Center Award (public relations org.) for commitment to mentorship. blog that's been viewed more than 1.5 million times by people all over the world. In every column, I provide step-by-step instruction to help you become a stronger communicator. Like I always say, "Write well, open doors!"

Danny Leads Powerful Writing Workshop for ADP Sales Team

Members of the ADP sales team hold their copies of my new book for working professionals, Wait, How Do I Promote My Business?

Many thanks to the sales team at ADP, the international human resources and payroll company, for the opportunity to lead a workshop on effective writing and networking skills.

On Monday, October 30, I addressed ADP sales professionals who cover the Richmond and Hampton Roads markets. Their job is simple: go out and find new leads for ADP products and services.

During the fast-paced session, I discussed simple yet often overlooked methods to open doors and build relationships.

  • Why the main point of your email should always come at the top
  • How to make your LinkedIn connection requests stand out from the pack
  • Why you need to talk about the prospect’s own work in fine detail
  • Why the best networkers are the people who ask all the questions and listen

To lead the workshop, I relied on content from my new book, Wait, How Do I Promote My Business?, a collection of 100+ writing guides for press releases, blog posts, crowdfunding and more.

Thanks again, ADP team, for the opportunity!

Leading my workshop on business writing skills for sales professionals at ADP, the well-known human resources company.

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