The Template

Every week, I maintain THE TEMPLATE, an award-winningWinner of the 2015 Plank Center Award (public relations org.) for commitment to mentorship. blog that's been viewed more than 1.5 million times by people all over the world. In every column, I provide step-by-step instruction to help you become a stronger communicator. Like I always say, "Write well, open doors!"

9 Best Tweets from Danny’s Workshop at PRSSA National Conference

On Sunday, October 23, I led a workshop at the 2016 national conference for the Public Relations Student Society of America (PRSSA). The conference, held in Indianapolis, brought together public relations (PR) students from across the country.

I had a packed room (about 300 students) during my session called “How to Write a Killer Job Application.” The lessons come straight out of my book, Wait, How Do I Write This Email?.

During the interactive workshop, I taught the students how to:

  • quantify your experiences with hard numbers
  • research employers/companies before you contact them
  • use a cover letter to share a short story of success

My thanks to PRSSA and the students for being such an engaged audience. Here are the nine best tweets during my presentation. I’m so glad my main points came across!

And my favorite…


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