The Template

Every week, I maintain THE TEMPLATE, an award-winningWinner of the 2015 Plank Center Award (public relations org.) for commitment to mentorship. blog that's been viewed more than 1.5 million times by people all over the world. In every column, I provide step-by-step instruction to help you become a stronger communicator. Like I always say, "Write well, open doors!"

Virginia Beach City Public Schools Pilots Danny Rubin’s “Wait, How Do I Write This Email?”

The journey to promote by book, Wait, How Do I Write This Email?, took a big step forward today when I began a pilot program in coordination with Virginia Beach City Public Schools (VBCPS).

VBCPS, one of most well regarded school systems in the state, took an interest in my book right away. In winter 2016, VBCPS Superintendent Aaron Spence reviewed the book and decided it best fits in the Career and Technical Education (CTE) division.

The CTE administrators then made plans to pilot the book in two classrooms at two respective high schools in the 2016/2017 school year — Bayside High and Kempsville High. I attended Kempsville (graduated in 2002) so it’s extra special to introduce the book at my old stomping grounds.

I hope to share updates from the classroom as the pilot program moves ahead. Here’s a photo of the teachers who will pilot the book. Thanks for your interest and participation!

cte vb Caroline Myers (left) and Pat Thurman will pilot “Wait, How Do I Write This Email?” within Virginia Beach City Public Schools.


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