The Template

Every week, I maintain THE TEMPLATE, an award-winningWinner of the 2015 Plank Center Award (public relations org.) for commitment to mentorship. blog that's been viewed more than 1.5 million times by people all over the world. In every column, I provide step-by-step instruction to help you become a stronger communicator. Like I always say, "Write well, open doors!"

To Play the Game, You Must Know the Rules

You can't win the game until you know how it's played. You can’t win the game until you know how it’s played. Same goes for your career.

A quick pointer on your Sunday:

Over the past 12 months (since I first published my book), I have learned a valuable lesson: to play the game, you need to know the rules.

Case in point: my efforts to bring my book to retail. I began by pitching stores myself only to find that’s not the way it works. How did I know? Um, a woman in sales at a large retailer said basically, “Stop emailing me. We don’t work directly with authors.”

Well. OK, then.

So I stepped back and asked people in the biz how books make it to store shelves. That’s when I found out I need to go through a book distributor. I worked hard, found a distributor and now we’re in conversation to take the book to several retailers over the next six months.

Learn the rules and then you can play the game.

Are you running into walls in your own career? Ask yourself: do I understand the world in which I operate? A full education will go a long way.


Featured photo: Brandon Giesbrecht (Flickr)


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