The Template

Every week, I maintain THE TEMPLATE, an award-winningWinner of the 2015 Plank Center Award (public relations org.) for commitment to mentorship. blog that's been viewed more than 1.5 million times by people all over the world. In every column, I provide step-by-step instruction to help you become a stronger communicator. Like I always say, "Write well, open doors!"

Danny Leads Workshop at 2016 AEPi Fraternity International Convention

On August 10, I made the trip down to Ft. Lauderdale to lead a writing workshop for college students at the 2016 Alpha Epsilon Pi (AEPi) International Convention.

As part of the Leven Leadership Institute, a program track within the convention, I led over 80 rising seniors in a hands-on workshop in which we learned best practices for LinkedIn profiles, cover letters and job-search emails. The attendees came from all over — AEPi chapters in the US, Canada, Israel, UK and even Australia.

For the workshop, the attendees used my book of writing guides, Wait, How Do I Write This Email?, as a reference. As a group, we worked on how to:

  • Write a strong LinkedIn profile summary
  • Tell a story as the intro to a cover letter
  • Email an employer even if there’s no job posted

As an alumnus of AEPi (graduated ten years ago), it was especially cool to work with young men I consider to be “brothers.” I can tell these guys are going to do great stuff in college and beyond.

Watch a portion of my workshop, in which I teach the group how to write a strong LinkedIn profile summary. Several people shared the profiles they wrote from their seats, and then we discussed each one together.

First up, a college student from Baltimore who wants to work in health sciences.

Here are some photos of the day:

writing-workshop-communication-skills I’m at the lecturn before we began the workshop.
writing-workshop-communication-skills Talking with the 80 attendees, a group of rising college seniors from schools around the world.


One of the attendees reads my book during the communications workshop.


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