The Template

Every week, I maintain THE TEMPLATE, an award-winningWinner of the 2015 Plank Center Award (public relations org.) for commitment to mentorship. blog that's been viewed more than 1.5 million times by people all over the world. In every column, I provide step-by-step instruction to help you become a stronger communicator. Like I always say, "Write well, open doors!"

New Website, New Brand — Introducing

College speaking As I continued to develop my personal blog, News To Live By, I branched out into book publishing and leading workshops. That’s when it became necessary to create a new website,

If you visited my website over the past four years, then you spent time on

From summer 2012 to summer 2016, served its purpose well. I used (and continue to use) my blog, News To Live By (NTLB), as a place to improve my writing skills, share career advice and provide a relevant, practical news column.

But a funny thing happened on the way to the (web) forum…

Month after month, year after year, I began to recognize the content people valued most from my site. They came around for step-by-step instruction on writing and networking scenarios (here’s an example). Once I started down the path to exclusively offer communication lessons, I realized I was creating a brand. And that brand now extends beyond a personal blog.

In year four, I published a book, Wait, How Do I Write This Email?a collection of 100+ templates for networking, the job search and LinkedIn. And as I move into year five (!) of this hobby o’ mine, I now lead workshops on communication skills for teams and colleges across the country.

News To Live By will always be a part of who I am. But now, it’s only a part of what I do.

Thus, I need a website to cover all my bases — books, blog, speaking. You know, the whole shabang. I tried for, but you’ll see it’s owned by another Danny Rubin with a pretty strong claim to fame. He wrote the classic comedy, “Groundhog Day.” Fortunately, was available, and that’s my new home on the internet.

Spend a few minutes and check out my new site, watch short videos from my workshops and wander through the 200+ blog posts within News To Live By.

It took four years, but has arrived. That means my personal brand as an expert on writing and networking skills has finally taken shape too.

It’s been an incredible journey so far. Onto year five!


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