The Template

Every week, I maintain THE TEMPLATE, an award-winningWinner of the 2015 Plank Center Award (public relations org.) for commitment to mentorship. blog that's been viewed more than 1.5 million times by people all over the world. In every column, I provide step-by-step instruction to help you become a stronger communicator. Like I always say, "Write well, open doors!"

West Virginia University Career Advisor Calls Danny’s Book “Go-To Resource”

In December 2015, Eric Minor received two copies of my new book, Wait, How Do I Write This Email?.

Already, the director of student careers and opportunities at the West Virginia University Reed College of Media says the writing guide is a “go-to resource” as he works with students to apply for internships and jobs.

“Even a top student’s career trajectory can be knocked off-course by a clunker of an email,” said Minor. “Danny’s book is my go-to resource when I’m working with a student who wants to best represent his or her personal brand through the written word.”

Minor especially appreciates “Chapter 9: The Power of Stories.” In that section, Rubin encourages people to begin a cover letter with a short story of success on the job or during an internship. Minor says he agrees 100% with the approach.

“As a former journalist, I understand the power of storytelling, [and] I’m always pressing my students tell their own stories in a way that shows unique value to hiring professionals,” said Minor. “When I need an on-demand example of how to do this, I turn to a heavily dog-eared page 195 of Danny’s book and walk them through the process.”

See the book’s full table of contents here.

In fall of 2015, Depaul University writing instructor Jill Stewart began to include Wait, How Do I Write This Email? in her senior capstone seminar for public relations students. Now at West Virginia, students also benefit from the “real world textbook.”

Minor says students often ask if they can use his copy of Wait, How Do I Write This Email?. He says no problem — as long as they leave one with him.

“I’m grateful that I have two copies of Wait, How Do I Write This Email? because it is the most frequently borrowed book on my shelf.”

Are you a career service professional? Contact Danny and request a sample copy!

Featured photo: Kevin Coles (Flickr)


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