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Every week, I maintain THE TEMPLATE, an award-winningWinner of the 2015 Plank Center Award (public relations org.) for commitment to mentorship. blog that's been viewed more than 1.5 million times by people all over the world. In every column, I provide step-by-step instruction to help you become a stronger communicator. Like I always say, "Write well, open doors!"

How to Write an Impressive Resume Objective Statement

You know the quote, “Don’t judge a book by its cover”?

Well, we need to add a second part to the classic expression.

“Don’t judge a book by its cover…but the cover still matters an awful lot.”

When done well, the objective statement (AKA your front cover) can hook even the busiest employer. A poorly written statement, like a blase’ book title, may land your application back on the shelf.

Today, let’s break down the resume objective statement. I mean, look at all these killer, well-paying jobs. Physician assistant with a salary of over $90,000?

Judge your resume by its cover, and the job could be yours.

How to Write an Impressive Resume Objective Statement

With an objective statement, our instinct is to dazzle employers with adjectives:

“Highly motivated professional with excellent leadership skills. Performance-driven individual who can create immeasurable success on a team and turn complex problems into solutions.”

We think “If I tell the boss I will create ‘immeasurable success,’ THAT’S going to set me apart. Nailed it.”

Here’s the rub: the boss has a stack of 50 resumes from people who ALL claim to create “immeasurable success.”

On a resume, adjectives don’t make us stand out; they lump us in with everyone else.

As I explain with cover letters, don’t tell employers you’re “highly motivated.” Show them with concrete examples. Rely on key details to craft an objective statement — ahem, book title — no one else can match.

Let’s say “Dave” has three years of work experience in medical sales and wants a new job in the same field.

Old objective statement:

“Highly motivated professional with excellent customer service skills and a strong ability to turn complex problems into solutions. Accomplished sales leader with a track record of success.”

Again, the rub: Dave’s objective statement could appear on anyone’s resume for any job. It’s not specific to his career in medical sales and uses empty rhetoric (“accomplished sales leader”). Dave, don’t TELL me you’re “accomplished.” SHOW me.

New objective statement approach:

Rather than use vague language, Dave should include specific numbers to demonstrate ability. For instance:

  • number of accounts he manages
  • how much money he oversees
  • how much he grew his total sales or client base in the past year

Then, how many other people could write an objective statement like Dave? That’s right. Zero. It’s his story and his alone.

Every time Dave could have been bland, he doubles down on the details.

If Dave’s objective statement were a book title, it would fly off the shelf. His description is impressive from start to finish because it’s 100% substance.

You might think, “OK, great for Dave. But I just graduated and don’t have work experience. What then, Mr. Writer Man?”

Now I’m going to change the tune on you.

If you don’t have work experience, skip the objective statement. That’s right — leave it out.

Until you have concrete results on the job, start the resume with your biggest selling point to date: your skills. List out software, tools, programs, trainings and certifications. Don’t write fluff like “Excellent time management” and “Hard worker.” Anyone can say that.

What are the skills that set you apart?

And right below “Skills,” go into your experience.

Since you’re at square one of your career, you don’t need a passionate and finely-tuned “objective.” You need to apply your skills at a job and start on your journey.

As long as you bust it at every opportunity, the objective will reveal itself in time.

Any other questions on objective statements?

Share below!

Featured photo: Steve Wilson (Flickr)


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