The Template

Every week, I maintain THE TEMPLATE, an award-winningWinner of the 2015 Plank Center Award (public relations org.) for commitment to mentorship. blog that's been viewed more than 1.5 million times by people all over the world. In every column, I provide step-by-step instruction to help you become a stronger communicator. Like I always say, "Write well, open doors!"

Why You Need to Stop Using Adverbs

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On October 20, the world lost Oscar de la Renta, an incredibly talented and uniquely gifted figure in the fashion world.

Hang on. Let me fix that sentence.

On October 20, the world lost Oscar de la Renta, a talented and gifted figure in the fashion world.

What’s missing? “Incredibly” and “uniquely.”

If de la Renta, whose name became synonymous with glamour and style, was “talented” then it’s assumed he was also incredible. We don’t need both words.

As well, “uniquely gifted” is redundant. Gifted people are unique. One word will do.

I used to be a fan of adverbs, in particular “ly” words. I would add them all the time for emphasis, as if the adjective alone wouldn’t cut it. But I’ve had a change of heart. In most cases, I think adverbs are useless and take up space.

Like the kid at prom who reeks of cologne, adverbs try too hard to impress.

Resumes, cover letters, emails…”ly” words are all over the place. And today, it’s time we say goodbye.

Oh, and adverbs like really, quite, however and always can often go. Often. There’s another one!

More adverbs on this page.

The adverb is dead, long live the adverb!




Featured photo: Bjørnar Tollaksen (Flickr)


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