The Template

Every week, I maintain THE TEMPLATE, an award-winningWinner of the 2015 Plank Center Award (public relations org.) for commitment to mentorship. blog that's been viewed more than 1.5 million times by people all over the world. In every column, I provide step-by-step instruction to help you become a stronger communicator. Like I always say, "Write well, open doors!"

Why Handwritten Notes Will Never Die

Think back to the last time you received a hand-written letter in the mail.

Felt pretty good, right?

Whatever the message, there’s something special about pen on paper written just for you.

Problem is, hand-written letters are quickly becoming a thing of the past. Just last week, Hallmark announced plans to lay off 300 people at one of its plants due to a lack of demand for paper products.

Sure, the Internet makes it easy to express how we feel. But sometimes a quick Gchat convo isn’t enough.

That’s why all of us need these two old-timey communication tools:

1. greeting cards

2. stamps

Just by having those things nearby, you will never have to skip on a life moment that deserves a note by hand.

Among them:

Congratulating a friend/family on graduation or the birth of a child

– Sending along sympathies when a close friend loses a loved one

– Thanking someone for a gift or for doing you a huge favor

– Following up on a crucial job interview to help ‘seal the deal’

Too often, we don’t send hand-written notes simply because we don’t have them lying around.

For a batch of greeting cards, try here. All you need are ones with your name or a simple design. That way, they will be appropriate for any occasion, happy or sad. Then, snag a book of 20 stamps here or head to a local pharmacy like CVS.

We’re not writing actual notes to save the paper industry — and the USPS — from extinction.

It’s about preserving what it means to send someone a hand-written note. It shows you’re willing to go the extra mile in a world that no longer requires you to do so.

That simple gesture can have a deep impact on the person who receives your note in the mail. It could be a good friend who graduated from college or even a boss reviewing resumes in a highly competitive job search.

Yes, the act of writing a letter may feel like a chore, but everyone loves to get one in the mail.

Just remember how a hand-written note made you feel.

A card, a stamp and five minutes of your time. That’s all it takes.


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